Already a successful café owner in Melbourne, Lauren and her European business partner Ninon decided to bring a touch of the Antipodean to the up-and-coming neighbourhood of Neukölln, Berlin.

With Melbourne and Berlin being cosmopolitan cities, we chose a suitcase logomark to reference the mix of culture and nationality. The travel theme was continued with the luggage tag business card design and MC became the travel destination. A place to meet your friends in the sunshine for great cocktails and tasty food, inspired by Melbourne’s alternative café culture.